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September 17, 2009

From the Publisher's Desk: Sometimes, change really can be a good thing

A sea of change is upon us. I am not a proponent of change for the sake of change, but change for a well-planned progression with a defined focus and purpose is a good thing.

What's that phrase? Don't upset the apple cart? Well, sometimes, moving the cart uncovers hidden gems and exciting opportunities that, simply said, make my job fun, invigorating and rewarding.

Over the past several weeks, our managing editor retired after 26 years. Existing staff were promoted to new roles and hires were made to make our transition smooth and conducive to community submissions and interaction with our team.

While Cary Brunswick will be greatly missed and I hope his golf game is doing well, I know those who assumed new duties will do a stellar job in their new roles.

During that same time, other ongoing projects were forging ahead, and I wanted to share some of the new features and upcoming expansion of services that might be of interest.

The current edition of our glossy quarterly magazine, Upstate Life, hit the streets in July with the next to publish in mid-October. Comments from readers have been overwhelmingly positive, and the magazines have been flying off the shelves.

That said, even with the 8,500 copies that are distributed, we were running out and have had many requests for past issues. Since its inception two years ago, readers have told their friends about a great article or feature on a community member or event.

So, I am happy to say, while continuing to the print version, we have launched an electronic version, www.upstatelifemagazine.com.

Not only does it have the current issue, but it also contains archives from past issues, a list of places you can get your hands on this hot commodity, and capabilities to leave comments, feedback and story ideas. Check it out!

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