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Big Chuck

August 27, 2012

Making up for lost time on Facebook


The Daily Star —

I will never get those two hours back. Ron, it was nice to know you. I think.

A month ago. I decided to post a simple, nostalgic memory on my Facebook page on a Friday afternoon. My mother and I had been talking about the old days recently and I mentioned her shaker bottle that she used to keep on the ironing board in the 1950s. It was an old Pepsi bottle with a homemade sprinkler top on it. She used it to dampen down the clothes before she ironed them. Simple enough.

I found an old photo of a “sprinkle bottle” online and created a five-sentence post about what it was used for. I asked if anybody else remembered this 1950s icon.

What happened next caught me off-guard. The numbers of comments about this stupid Pepsi-bottle sprinkler jumped from 100 to 1,000 to 100,000 in 24 hours. Within one week, it was up to 1 million. As I write this column, the old Pepsi bottle sprinkler is nearing 8 million views worldwide. It is a stunning (and quite ridiculous) figure. My little post about my mother’s old ironing accessory from the 1950s has become one of the most popular Facebook posts ever!

When I looked deeper into the demographics of the post, I can see that the No. 1 city of viewers on it is Houston, Texas (57,088). The No. 3 country of viewers to it is Ireland (212,007). It makes no sense. But it sure shows the power of the Internet and of Facebook in particular.

I, of course, have no idea who those nearly 8 million people are who have looked at Mom’s sprinkler bottle and made comments about it. I can only hope that they enjoyed looking at an unknown guy in Oneonta’s little memory from the past as much as I enjoyed looking at the memories of an unknown guy who clearly loved his Dodge Charger at one time and also maybe attended Woodstock in 1969.

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Big Chuck

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