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September 19, 2013

Chamber unveils student-designed logo

By Mark Boshnack Staff Report
The Daily Star

---- — ONEONTA — The first Otsego County Chamber of Commerce logo was unveiled at its business networking event held Wednesday afternoon at Ioxus. The artwork was designed by Hartwick College art history major Jemma Dendy-Young, who is on an internship in South Africa.

In the 28 years of the Chamber, there never was a logo, said Barbara Ann Heegan, the organization’s president and chief executive officer. It will give people something visual to help people relate to the organization, she said, and it helps show the Chamber’s professionalism. 

With the recent upgrade of the Chamber’s website, “it was time” to have a brand, Heegan said. 

Dendy-Young’s design was picked by a panel of Chamber board members from among several designs produced by Hartwick students. 

Heegan said the logo’s broad, upward strokes “help in the expression of our identity.” The design’s lines, which move in the same direction, suggest everyone working together for continual growth, she said.

Since Hartwick College is a member of the Chamber, Heegan said it seemed natural to ask it for help on the project. The partnership was announced about six months ago.

At Wednesday’s red-carpet event at Ioxus in Oneonta, where the logo was unveiled, Hartwick President Margaret Drugovich commented that “it’s important for students to apply their knowledge in a practical sense,” so she did not hesitate in having the college participate in the project. 

“We’re proud of Jemma and proud to be a member of the Chamber,” Drugovich said. 

Hartwick Associate Professor of Art and Design Joseph Von Stengel said the logo design project was a community service learning initiative his spring digital art and design class took on. Twelve of von Stengel’s students competed to design the best logo. 

Dendy-Young created “a beautiful minimal vector design,” von Stengel said. “The project gave (students) real-world design experience working with clients, a brand and creating on a deadline.”