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On the Bright Side

February 23, 2013

Love, not money, drives broadcasters

(Continued)

Finding people with strong skill sets that can be applied to programming has been one of the least challenging tasks for station’s managers.

“This has been a magnet,” said Mike Teitelbaum, the station’s production manager. “When the doors opened, people came with their ideas, their passion and their creativity. People came out of the woodwork to help.”

Among those who lend a hand on a regular basis is Kent Garrett, a retired network news producer who worked with the likes of Dan Rather and Tom Brokaw and now serves as the de facto news director for WIOX.

Besides a wide spectrum of musical programming, the station serves up shows that focus on local farming, automobile mechanics, forestry, news and writing.

The station managers say they keenly aware of the special intimate relationship that the medium of radio has with its listeners, as the shows they put on will be aired inside kitchens, bedrooms and cars. About 80,000 New Yorkers live within the station’s reach.

“If radio is done a certain way, it is magical and infinitely imaginable,” Piasek said.

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