---- — Shop Talk is a weekly column featuring locally owned and operated businesses. This week, we talk to Mitzi Sackett of Clearer Image Professional Coaching, based in Bloomville.
How long have you lived in the area?
My entire life except for a few years away.
Tell me about your business:
I am a International Coach Federation-certified professional coach. I specialize in personal development for women who have grown weary, become discouraged and maybe even given up on taking optimal care of themselves to finding the motivation, inspiration, and strength to take excellent care of their bodies, emotions and mind, resulting in strength, vitality and rest. I also specialize in organizational enrichment where I facilitate people in leadership, work and organizations.
Describe a typical day in your business:
Most of my time is spent networking _ putting myself forward in a way that people can see what I do. Individual coaching sessions are by appointment and typically an hour long.
How did you get started in this line of work?
I was invited to the first module of training with New England Coaching in Massachusetts. I went to further my own personal development. At the time I had no real intention of becoming a coach. I hadn't really even heard of the profession! When I got there, I realized that the foundational principles of coaching were the very perspectives that had accomplished so much positive change in my life. I was highly encouraged by those facilitating and attending to consider moving forward in the profession and I was at a turning point in my life that required a career choice. It was perfect timing!
Where do you see this business in five years?
In five years, I will be full time in practice. My practice will include group workshops as well as individual coaching and motivational seminars. I would really like to become the name people know to contact as a means of moving forward in accomplishing their goals, facilitating effective communication, attaining tools for finding winning solutions for their group, workplace or organization.
Describe a memorable moment in your workplace:
The day that a client was able to identify a very important and significant value in her life through the process of open-ended questioning. She had never realized this aspect of herself and realized that much of her life's dismay was in not making choices that honored these very significant aspects of herself. It was a truly amazing moment for both of us.
What have you learned from your work?
One significant thing is that what people don't know, they don't know, and that bringing an awareness of the possibilities that exist in a new perspective is motivating, exciting and brings a renewed sense of vitality to any area of life!
What is the most challenging part of what you do?
Right now connecting with my ideal client and making what I do obvious and understandable.
The most enjoyable?
Facilitating the changing of lives, situations, and watching someone come alive when they connect to their passion and experience their vision.
How do you define success for your business?
A full time coaching practice but even more than this is living my passion and honoring my love for people and my community by bringing a help modality that really empowers people.
What are some advantages as well as drawbacks of doing business in this area?
The advantages for sure is the uniqueness of coaching and having so many possibilities open.
A major disadvantage for me had been technology. Most of my business is performed on the phone and on the Web. Where I live, the only high-speed Internet access is satellite which many, many times is not fast enough. Also, where I live, there are no cell towers. Keeping my phone in the window while using a Bluetooth has made coaching sessions interesting, to say nothing of teleconferences and classes over the phone!
What sets you apart from your competitors?
I believe people to have their answers within. This empowers a client to find solutions tailored made to their own life and perfectly suitable for their needs and wants. In the weight and health management, this means I do not bring yet another program. For the most part, my clients have tried every program on the market and find themselves back at the drawing board, so finding what works and fits in their life is essential. This translates very similarly to the groups I work with. I do not come with a plan for organizing time or a method of management. For the most part, the people in these roles have been educated in the program or method that is best for their line of work. I just help them become motivated in it and proficient and optimal at it!
What advice would you give to someone trying to enter your field of work?
Get formal training! Right now anyone can hang a shingle and call themselves a coach. There are some really great standards now and awesome training programs that are very intensive. My training was through iPEC (Institute for Professional Excellence in Coaching). It is an intense year-long training program and rated top in the country. It really does make a difference. Use all help modalities offered for starting your business, marketing it as well as developing yourself as a coach.
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