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Business

October 27, 2012

Shop Talk: Oneonta Brazilian Jiu Jitsu

(Continued)

What are some advantages/drawbacks of doing business in this area?

An obvious advantage of doing business in this area is that we have no competition. We are the only Brazilian jujitsu academy in the area. The closest schools are over an hour away.

The presence of two colleges is also an advantage, as we offer something that is quite popular with college students. MMA has exploded in popularity in recent years, especially among this demographic.

What sets you apart from your competitors?

We are the only school overseen by a black belt in the area. We offer formal classes five days a week, and students can be promoted up to black belt level. There is simply no other place in the area where students can get this.

Also, all of our instructors enjoy teaching. In fact, we are all teachers by trade — Matt in physical education, Ken in special education and myself in biology. We are in this not to make money or because it is the only option available to us, but because it is something that we love to do. It is not a rare thing to find skilled practitioners who make very poor teachers. This is not the case with us.

What advice would you give to someone trying to enter your field of work?

Teaching Brazilian jujitsu to adults is rarely a lucrative profession. So to get into that field for that reason would be a mistake. Do it because you like jujitsu and enjoy teaching.

Oneonta Brazilian Jiu @Breakout Box:Jitsu 55 S. Main St., Oneonta @Breakout Box:Owner/instructors: Wyatt Green, Matt Martindale and Ken Graig OneontaMartialArts.com

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