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Business

March 2, 2013

Main Street shop offers a material world

(Continued)

“We don’t have a Joanne’s Fabric here, and Walmart has fabrics, but not like mine — they are not really a competitor,” Tenore said.

Project Anthologies sells designer fabrics including Ann Butler Designs. Tenore has the experience to advise customers in completing a desired look for clothing, crafts or home décor. Recently, the store added a line of home design fabrics.

“I want to start doing trash-to-treasure classes, where people can bring in old furniture and recover it,” Tenore said.

Re-purposing is a trend among the college-aged crowd, Tenore said. Finding clothes at a second-hand store and updating them in a unique way is appealing in this economy.

“I think it skipped a generation,” said Tenore. “Our grandmothers sewed clothes because it was more affordable than buying new clothes. But then, it was cheaper to go to Walmart and buy stuff. Now, money is tight and making your own clothes is affordable and it is fun.”

Knitting is another trend that has come back into fashion, according to Tenore.

“There are a lot of knitters in our area,” said Tenore.

The students attending classes offered at Project Anthologies are a mix of seasoned crafters and first-timers. Tenore makes it easy to complete most projects in one class. She offers kits that include all of the materials needed to complete a craft, although customers may use their own material for any projects.

Tenore continues her online presence with an engaging website where she also sells her inventory. Sometimes Internet sales are better than store sales, and sometimes it’s the reverse.  

But, Tenore reasons, that’s the trend of the modern customer.

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