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Business

June 1, 2013

Shop offers down-home quality

(Continued)

“Now we have parents coming in for a hope chest for their son or daughter who is graduating from college and moving out on their own,” said Pat Ash.

Harold Ash said the ability to understand trends in the industry is one reason the family has been able to make a profitable business over the years.

“There are trends and you have to know them,” Harold Ash said. “Some years back, gun cabinets were really popular, we could hardly keep them in stock. Now, I hardly sell any.”

The Pine Shop plans to expand its line of accessories and bring in more gift items in coming months.

The Ash family has seen some changes during the past 40 years, but more in trends than in economics.

“People have to start out somewhere, whether it is cheap particle board or someone’s hand-me-down furniture,” Tim Ash said. “When people settle down, buy a house or start a family — that is usually when they start thinking about quality furniture. They might remember a hutch or a table they had when they were a child, and they want to recreate that feeling of home.”

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