Apron Strings Cupcakery
Chestnut Street, Oneonta
Owners: Heather Ellis and Erika Heller
Shop Talk is a weekly column featuring locally owned and operated businesses. This week, co-owners of Apron Strings Cupcakery Heather Ellis and Erika Heller answered our questions together via email.
How long have you lived in the area?
Heather was born and raised here. Erika moved to the area before high school, in the late 1990s.
Tell me about your business:
After separately making cupcakes for other events, both of us realized we had a talent and interest in baking. We are both stay-at-home moms, so having a business from home has enabled us to spend time with our children and make a little bit of extra money doing something that we love. Anyone can purchase a boxed cake mix or a mass-produced cupcake from a grocery store; we focus on quality cupcakes made from scratch. It is our belief that homemade is always better.
Describe a typical day in your business:
Baking is a challenge. Baking with three young children nearby is a monumental task, not for the faint of heart. It is a careful balance of measuring, mixing, filling, baking, frosting, soothing boo-boos, refereeing toy fights, cleaning spilled milk and serving lunches _ all on a timer! The clock is always ticking ...
How did you get started in this line of work?
We were encouraged by family and friends who had tasted our treats to pursue our passion for baking and creating quality products made with love.
We were already friends, and realized that going into this business together would be fun and would give us greater results than attempting a business alone.
Where do you see this business in five years?
Though we don't really want to have a storefront, we would love to be able to sell to local businesses and peddle our goods at the Farmers' Market. We aren't in this to offer the customer an "average" cupcake. We want to be refreshing and original with our creations. We're always coming up with new items for our menu. We post monthly specials and regular updates on our Facebook page.
Describe a memorable moment in your workplace:
The day Erika's ancient oven toasted, charred and scorched four different batches of red velvet cupcakes _ and the order was due in just a few hours.
This is when we decided Heather's oven would be our only means for baking.
Apron Strings Cupcakery Chestnut Street, Oneonta www.apronstringscupcakery.blogspot.com Owners: Heather Ellis and Erika Heller Established: 2012
Apron Strings Cupcakery
Glass artist's work burns with intensity
There is an intense fire to artist Robert "Bobby" Sharp's new series, "Woodstock '69."
Antique shop offers eclectic collection
Bob Turrell found a whole new life after retirement -- just like the old dress factory on Chestnut Street found new life in Turrell's realized dream.
Pair returns to Oneonta with Italian restaurant
Toscana Northern Italian Grill opened in Oneonta on Feb. 13 as a homecoming of sorts for the culinary artists who own the restaurant.
Country Junction in Oneonta to close
Country Junction, a home decor and gift store on Southside Oneonta, is closing, owner Kelly Gell said Friday.
Area Business Briefs
- Saturday, March 22, 2014
Record shop sees renaissance for vinyl
Anyone whose age is around the four-decade mark will remember their teenage years as revolving around vinyl albums. The artwork was cool, the sound stellar and the care that had to be taken with a treasured music collection was part of the ritual of growing up American.
- Saturday, March 15, 2014
Tanning salon offers warm haven in winter
Spring is almost here, and many people are craving the sunshine.
- Saturday, March 8, 2014
Interskate 88 hopes new game can tag along
Interskate 88 will soon offer a new indoor sport -- laser tag.
- Saturday, March 1, 2014
Local coin shop offers links to history
Coins have fascinated people for generations. The disks of precious metal carry dates, portraits and references to every aspect of history.
- Monday, February 24, 2014
Oneonta's future to be focus of summit
The Oneonta Sustainability Summit scheduled for March 1 will be an interactive discussion about the local economy and environment.
- Glass artist's work burns with intensity