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Business

February 9, 2013

Jeweler creates heirloom pieces

(Continued)

“I remember when I was young, I would go down into his shop in the basement,” said Karen Miritello, Wolf Wilde’s daughter. “He said if I was down here, I need to learn to do something. So he taught me to string pearls. I would put each one on the string and tie the knots. It kept me busy, but it also taught me a skill.”

Miritello now makes original silver and gold jewelry using precious metal clay to create original designs.

Wolf Wilde Goldsmith employs five members of the Wilde family, all of whom are specialists in various elements of the business.

Although the economy has been difficult and Wolf Wilde Goldsmith has felt the pinch, it has created a niche in the jewelry market.

“In the 80s and 90s, and even in the early 2000s, people had more money to spend,” Reuben Wilde said. “Now people are more cautious. But we have wonderful customers. We have items that are affordable, and we do some watch repair – batteries and link adjustments. Most of the time, when a customer comes in, they know what they can spend and they have an idea what they want. We usually can give them what they want.”

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