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August 25, 2012

Shop Talk: Vecc Videography

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The Daily Star

The Daily Star — Shop Talk is a weekly column featuring locally owned and operated businesses. This week, we talk to Jessica Vecchione of Vecc Videography in Hamden.

How long have you lived in the area?

I have lived in Hamden for 11 years.

Tell me about your business.

Vecc Videography does video production for businesses, government agencies, music videos, documentaries, weddings, commercials — just about everything you can do with a video camera. I do production from soup to nuts, from concept to scripting to shooting, editing and final production, even some promotion.

How did you get started in this line of work?

It got cheap enough to have a decent camera and editing software on your computer. I began by filming friends and family. I realized I wasn’t half bad at it. I did my first movie, “Bienvenidos a Fleischmanns,” about an immigrant community in rural America. That did well with film festivals and won some awards. And that was when I decided I was good at this. I did this without any training.

Where do you see this business in five years?

I just see it growing and growing, because people need video for marketing. There’s a big need for web video. It’s a way for people to promote themselves now.

What have you learned from your work?

I’ve learned that I really enjoy (doing) documentaries, but it’s hard to get money for that. I’ve learned that I’m very interested in constructing stories and making that into video, but I never knew that until I picked up a camera.

What is the most challenging part of what you do?

The most challenging part is to get everything to come together technically, making everything happen: the scripts, making the picture and the sound make sense. It’s a big task.

What is the most enjoyable part of what you do?

The most enjoyable part is dealing with people and learning about them, and how to portray them properly. That is really fun. (Film making) gives me the opportunity to do that in an intimate way. (As a film maker), you can’t be in a passive position.

How do you define success for your business?

For me, success is being able to pay the rent and just keep working. When you’re working for yourself, you’re always trying to find business and work that you feel good about. That takes a lot of energy. You are like a shark: you have to keep moving, or you will sink.

What are some of the advantages and drawbacks of doing business in this area?

(This area) is pretty laid back. I think in a more populated area it would be a lot more stressful. I work with many people here in the tourism industry. They are very connected to the community. That is important in the work that I am doing. In a more populated area, it would be a lot different. Here, we have no traffic jams.

As for disadvantages, there is probably more business in a more populated area, and in the winter, it gets difficult to do things outdoors. A lot of my business happens during the warmer months. It’s hard to shoot in sub-zero weather.

What sets you apart from your competitors?

I’m good at telling a story. That’s what you have to be good at in this business — putting stories on video that that they make sense and so that the person (being filmed) feels represented correctly.

What advice would you give to someone trying to enter your field of work?

I would tell them to just shoot everything and everyone you can think of, and practice, practice, practice. You’ve got to make a nuisance of yourself. Shoot, shoot, shoot and then edit. It takes a long time to really develop a style and technical skill. You need to practice a lot.

For information about Shop Talk, call The Daily Star at 432-1000, ext. 217, or email news@thedailystar.com.

Jessica Vecchione Vecc Videography Hamden www.veccvideography.com