“Last year oranges and salmons were in — so were gold and white,” Miller said. “This year we are seeing more colors — bright vivid colors like greens and blues.
“The guys want to get in on the fashion too,” she added. “Sometimes they will want a change of costume — sometimes they will start with a top hat and a cane, and later change into something better for dancing.”
Sometimes self-expression calls for a camo-style cummerbund and tie.
“We have some beautiful green dresses that will complement a camo look,” Fassler said.
At Rainbow’s End Weddings and More, owner Norah Doyle said she has an entire licensed “Mossy Oak” line of camo formalwear, featuring dresses — both short and long — in the authentic camouflage pattern. In addition, Rainbow’s End carries a line of camouflage tuxedos.
“Most of my customers are looking for the most unique thing they can find,” Doyle said.
Those students who are excited about senior prom often plan for months before the event. They look at the fashion trends and decide what would best define their last hurrah in high school. And then many of the students save for the outfit.
Dresses generally run from $75 to $600 and the tux can be as much as $150. The couple or a group of friends often go out to eat dinner before the prom and sometimes they will rent a limousine.
“I am seeing that girls are more conscientious about spending money now,” Fassler said. “They have a budget and they come in here knowing what they can spend. Back when I first got started in the business, girls would spend anything they wanted. It was like a wedding.”
Fassler said she has layaway, where the girls may put a deposit down and pay the balance over time.