“They have to pay it off in time for any alterations,” Fassler said.
Most prom shops have a registry to ensure that no one is wearing the same prom dress at the same prom. The registries allow area shoppers the confidence to know their signature gown will not be upstaged by another.
Many area prom dress shoppers will travel to other areas to get the perfect dress, while many seniors from high schools hours away may visit local store to get a dress no one else has claimed.
But the day is special, no matter where the dress is purchased or what its cost.
“For me,” Wilcox said, “this is a time to show a new side, to feel beautiful, to look awesome for an awesome night.”