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March 13, 2010

Tech, G.P.: A few tools can give you the advantage against annoying ads

I would be willing to bet that when I surf the Web, I have a nicer experience than you do.

I’m not bragging. I just want to make you aware that if you know a couple of the tricks that I do, you can increase your surfing enjoyment and safety. Read on if you’re interested. Let me say first that we’re going to get into some Internet philosophy here, and I know that not everyone will agree with mine. That’s the way a diverse world works. Everyone makes up his own mind, as I have. If your thinking doesn’t follow mine, that’s OK. Follow your own drummer.

But I think I owe it to my loyal readership, if there is such a thing, to inform them of options that are out there. First, let me say that advertising is part of the Internet.

Some websites depend on the income from ads to pay their bills. I don’t have any problem with that. I will let them show me ads on the pages that I look at. That’s a fair proposition. Of course, there are alternative ways of financing website businesses _ having paid subscriptions, for example.

Not many sites do that yet, but I think that will gradually increase over time. Now, I think the relationship between a website and its viewer implies a two-way agreement. The site gives value to the viewer (information), and the viewer gives value back (the viewing of ads). As long as each party is satisfied with what the other provides, everything is OK.

The problem starts when one party begins to take more than the other is prepared to give. Usually, this plays out as the website making the ad-viewing experience annoying to the viewer. It unilaterally reduces the value that the viewer gets from the site. This upsets the implicit agreement.

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