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August 11, 2007

Shop Talk: Nikita Indoor Outdoor furniture

(Continued)





What have you learned from your work?



I’ve only become more convinced of certain things _ that you’ve got to do things right. Life is too short to waste your time on short cuts, and in fact, there are no short cuts to quality. You’ve got to do it right the first time.



What are some advantages/ drawbacks of doing business in this area? We looked at a lot of sites for our showroom, but we decided to come to Oneonta. Our factory is in Richfield Springs, so it’s convenient, but it’s not just that. Oneonta, even though it’s a small city, it draws on the larger area. And we have a product that’s for everyone. We have a sofa bed that sells for $385, which is the same quality as another piece that’s made with mahogany and sells for $1,400.



What sets you apart from your competitors?



Efficiency, which is in every part of what we do, sets us apart from all other manufacturers. I wouldn’t bother doing it any other way. This is not just an idea; it is a part of everything that we do. It is our entire way of doing things.



________



To suggest a business for Shop Talk, contact Emily F. Popek at 432-1000, ext. 255, or epopek@thedailystar.com.

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