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March 25, 2013

Board to consider variance for sign

Staff Report
The Daily Star

---- — The Shops at Ford and Main seeks to install an over-sized sign to advertise businesses in the mini-mall space in downtown Oneonta.

The Zoning Board of Appeals will considered an application for a variance for the proposed signage during a meeting in City Hall in Common Council Chambers at 7 tonight.

Lizabeth Rose, applicant on behalf of business owner Wilber and Clark Enterprises, seeks an area variance to install a sign at 261-267 Main St. The proposed directory sign would be on the second floor of the building, would face Ford Avenue and advertise eight businesses on the first floor of the building and another business at a different site.

Under city code, the surface area of a sign can be no larger than 1 square-foot per business, and the sign cannot exceed 12-square feet. Upper directory signs are for businesses on the second floor of a building where the sign will be located, a code enforcement office memo said, and signs for businesses off the premise aren’t permitted in any district. 

The proposed sign of about 57 square feet would include eight signs of about 5 square feet, the memo said. The top of the sign would advertise Peter Clark Student Rental in about 16 square-feet of space. 

The proposed sign will replace existing signage, the application said, and some of the shops don’t have street visibility that would accommodate signage.