A nationwide ad campaign to promote winter recreation in New York state is under way, featuring print, television, radio and online spots highlighting New York’s skiing, snowmobiling and other outdoor activities.
Gov. Andrew M. Cuomo recently traveled to the Tug Hill region in the North Country to launch the “I (Snowmobile) NY” campaign, which forms the first part of the $4.5 million winter tourism effort.
“As one of the biggest and growing employers in the state, the tourism industry continues to play a significant role in boosting our economy,” Cuomo said in a media release. “With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State.”
The print and digital “I (Snowmobile) NY” ads began running in the first week of January in national newspapers and trade magazines.
Earlier this month, the state released a report showing that the number of visitors to New York increased by 8.8 million, a 4.2 percent increase in 2013. In addition, the industry is projected to generate $7.7 billion in state and local taxes with direct spending expected to reach $61.3 billion, up 7 percent from 2012 and double the national average.
The industry is also projected to add 24,800 jobs by the end of the year, a 3.1 percent increase from 2012, also double the national average. In total, leisure and hospitality is projected to finish the year with 818,700 jobs, making tourism the third fastest growing job sector in New York.
The campaign touts the fact that New York state offers 10,300 miles of snowmobile trails, noting that this is more than Vermont, New Hampshire and Pennsylvania, and more than Massachusetts and Michigan combined. Since 2011, the state has spent more than $11 million for trail maintenance and development, an investment that has helped generate $868 million in economic revenue.