Five Star Subaru sponsors some of the entertainment venues as well as different nonprofit and educational entities. The company was one of the primary sponsors of the recent America concert held at Damaschke Field.
“That was a great concert,” Guenther said. “A lot of people came out and they milled around talking to each other listening to the music of America. It was exactly what we had envisioned.”
The automobile industry has changed over the years as have the customers. The cars have evolved to offer better fuel efficiency and safer road worthiness. They have also become much more complex, using computers to regulate the internal systems.
The customer has changed as well. They have become much savvier. The average Subaru customer will have researched what they want and compared alternatives before coming onto the dealership lot.
“We are old school,” Guenther said. “We work the business; we are always at work. It is strange to think about taking lunch or vacation. Our minds are always here. We do not want to miss anything.”