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Local News

March 4, 2013

Social media a tool for area groups

Facebook, Twitter — those are some of the social media platforms popular in today’s society. 

Most area organizations and people interviewed about the subject said that at least some form of this interactive style of communications is important to their efforts.

“We can’t be face-to-face with everyone,” but this can create the next best thing, Vibrant Creative President Chris Quereau said. The company is a brand development and advertising agency with offices in Oneonta and other locations. 

“For a membership organization it is a must,” he said.

Social media provides an opportunity to share information and communicate online, he said. Beyond Facebook and Twitter, LinkedIn is used to make make professional connections, as well listservs that allow members to share articles and comments.

To be successful on one of these platforms, an organization or business has to focus its content, Quereau said. Some make the mistake of thinking they need different material for each, he said, but sometimes the same information that appears in a newsletter can be used on Facebook. If something doesn’t work, the idea is to find the right mixture, he said.

Whatever happens in terms of popularity of a particular platform, “this type of communication is not going anywhere,” Quereau said. It’s important for businesses and other organizations to have have a “comfort level” with it. It’s not a replacement for other media. Instead, “it’s another tool in the tool box,” he said.

Kim MacLeod, State University College of Technology at Delhi director of communications and new media, said the college started working with Vibrant Creative several years ago to find better ways to use social media. It has become an important part of the college’s communications.

When it started, the college wanted to better reach alumni and increase participation in their events, MacLeod said. It now is used to reach prospective students.

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