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March 29, 2013

Chobani in flap over 'Greek' yogurt label

(Continued)

Prior described Chobani as a “Yankee interloper,” although she insisted she had no built-in dislike of Americans, according to the court decision.
The judge took note of Prior’s testimony in his decision that concluded Chobani has been misrepresenting its product to British consumers.
“The very small print used on the rear of Chobani’s pots to indicate its American place of manufacture is nowhere near sufficient to disabuse that substantial part of the Greek yoghurt buying public likely to think that its description on the front and top of the pot as Greek yoghurt means that it comes from Greece,” the judge wrote. “The evidence of Mrs. Prior that even a self-confessed label freak like her did not see the small print statement of origin until after she had brought her pot home, and indeed eaten its contents, puts that beyond serious doubt.”
Further, he wrote, using the term “Greek yoghurt” on yogurt made outside of Greece “is a misrepresentation to all those who think that Greek yoghurt is made in Greece.”
Chobani employs some 1,200 workers at its plant in Columbus.
The Fage products sold at U.S. stores are labeled as “Greek strained yogurt.”
Fage spokesman Russell Evans did not return a call seeking comment.
 

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