She decided to add the Cowbella brand in 2010. Right now, 15 percent of the milk the herd produces is used for the label’s products, and the rest is taken by a bottler.
When her husband, an area social studies teacher, starts more processing, the business has plans to use the milk for other products, including drinkable yogurt and bottling whole milk, she said. A full-time employee will be hired in the fall.
Shannon said she’s hopeful the new effort will take the rest of the production. Cowbella is available at 30 different locations in the area, including Price Chopper in Oneonta, Delhi, Sidney and Cooperstown, as well as Green Earth in Oneonta and Good Cheap Food in Delhi.
Most of the stores just carry yogurt, she said, because butter production is relatively limited, but that could change as more products come online.
The couple’s two children, Gus, 8, and Daisy, 4, live on the farm. It’s the seventh generation to grow up there, Shannon said, adding that she’s hopeful the business will make it sustainable for future generations.
“It will give them a few more options,” she said.