According to Mason, it takes the whole family to get everything done on the farm, from production to marketing. She and many other farmers at the meeting said it would be extremely difficult to promote their products in New York City when so much has to be done at home.
“It’s not easy to leave the farm when you are the one working on your farm,” Mason said.
Melodia and Morgan said Milk Not Jails and CADE want to be a support system for the farmers, helping promote and directly connect them with interested buyers.
Despite the vast opportunity in New York City, Morgan said the main problems are the lack of processing and getting the farmers on board with a specific direction to take, whether it’s working together or individual product development.
“It is just a bear of a market,” Morgan said. “If an option means more money per hundredweight for the farmer, why not get on board?”