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May 6, 2013

Students to create new logo for Chamber

Staff Report
The Daily Star

---- — Hartwick College students will be competing to design a new logo for the Otsego County Chamber. 

Students in Associate Professor of Art & Art History Joseph Von Stengel’s Art 216 Digital Art & Design II: Digital Print Media class will be among those creating logos for the Chamber and submitting them in the competition, which will get under way within the next few weeks, according to a media release from the college. 

According to Von Stengel, “creating a logo for the (Chamber) will be a great experience for my students, as the project will be a cumulative demonstration of the information gathered throughout the semester.”

Chamber director Barbara Ann Heegan said the Chamber hopes to select a logo from the student submissions before the end of semester and to start using the new design this summer.

“We are looking to rebrand ourselves as we are celebrating 27 years of strength, resilience, and results this year,” Heegan said. “It is time to brand ourselves with a new look for the next 27 years in being a partner with business.”

Von Stengel said the project will highlight the connections between various aspects of digital design, and will serve as an example of a post-college work experience, as the students will be working for a client, and the winner will be paid for his or her work.

Members of the Chamber board are scheduled to meet with the class to further discuss the project specifics, including their needs and design restrictions, in the coming weeks.

“I believe this project is a prime example of experiential leaning,” said Von Stengel. “Regardless of who wins the contest, all students who participate will be able to use their logos in their professional portfolio and the experience as a starting point for understanding business. As a class, we will review our involvement and critique each other’s work throughout the process.”