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Local News

August 22, 2013

'City-style lounge' coming to Market Street

Choice Ultra Lounge, a new restaurant and bar, is coming to Oneonta.

“Everybody is doing the same old thing in Oneonta,” said Tom Espersen, the owner of Choice Ultra Lounge. “We’re trying to give another choice.”

Espersen said he envisions Choice Ultra Lounge as a bustling bar, restaurant and nightspot, describing it as, “One place to go to do everything.”

The space will be divided into The Restaurant of Choice and The Lounge of Choice.

The Restaurant of Choice will have full lunch, dinner and late-night menus, and appeal to families and business professionals. The Lounge of Choice meanwhile, will have a dance floor, full bar, DJ booth and VIP section with bottle service.

“(We’re) trying to bring a higher-end city-style lounge and restaurant to the area,” said Espersen.

The bottle prices listed on Choice’s website for its bottle service run into the hundreds of dollars. Espersen said, however, that these prices are not indicative of what the lounge will be offering when it opens, and that the website is still under construction. He also advised visitors to consider the menu on the website in the same light.

Some of the items offered on the menu are burgers, calamari, filet mignon and pulled-pork tacos.

While the restaurant will be open to all ages, the lounge will be restricted to those who are 21 or older.

The contrast between the two spaces is something Espersen is trying to make a large part of Choice’s identity, saying that giving patrons a choice of how they want to spend their night will also apply to both its food and entertainment.

Indeed, as an entertainment venue, Choice will be able to utilizes both the restaurant and the lounge area simultaneously.

“We have the ability to run a DJ on one side and karaoke on the other,” said Espersen.

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