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Local News

June 30, 2011

State rebrands region, drops 'Leatherstocking' from title

An eight-county area including the local region has been rebranded by the state Department of Economic Development.

Formerly known as the "Central Leatherstocking Region," the eight-county area of Broome, Chenango, Madison, Oneida, Otsego, Schoharie, Montgomery and Herkimer counties is now dubbed the Central New York Region.

According to a media release from ABC Creative Group, the advertising agency responsible for the rebranding, the "Leatherstocking" name was discarded because of its association with an outdated image.

"The 'Leatherstocking' name, a name that stuck with the area from James Fenimore Cooperʼs 'Leatherstocking Tales,' a series of novels depicting adventures of characters from early settlement times where frontiersmen donned leather leggings, was simply not going to cut it," Jamie Leszczynski of the ABC Group wrote in a media release.

A new logo, slogan ("Just Go"), website and edition of the central New York travel magazine "Simply Getaway" are planned to coincide with the rebranding.

Tourism and travel information for the Central New York Region are available online at www.justgocny.com.

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