The Daily Star, Oneonta, NY - otsego county news, delaware county news, oneonta news, oneonta sports

Mark Simonson

January 5, 2013

Thousands showed for 1928 new car debut in Oneonta


“McNeely’s Melodians played yesterday,” according to Tuesday’s Star, “and will continue today and tomorrow. Their music proved thoroughly enjoyable as did the vaudeville acts presented in the afternoon and evening. During the afternoon two soloists were heard in popular numbers and in the evening there were about 600 present for an entertainment that started about 8 o’clock and continued for more than an hour.” A specially constructed stage was placed in the service department of the new building, but seats were provided for only 400.

“Most Oneontans were surprised at their first glimpse of the new home of Becker & Lent. The showroom is unusually attractive, finished in pleasing colors and well lighted. There is space for the showing of several models. A light vari-colored tile floor was particularly remarked upon.”

The new Chevrolet motto for 1928 was “Bigger and Better,” succeeding the “Most Beautiful Chevrolet.” A newspaper advertisement from Jan. 2 described the many features of the new models. Prices ranged from $495 for “The Roadster,” to $715 for “The Imperial Landau.” Light delivery and utility trucks ranged from $375 to $495.

Not to be ignored, the Oneonta Sales Co., Oneonta’s Ford dealership since 1912 and directly across the street, placed a congenial advertisement on Jan. 3.

“Greetings to Becker & Lent Inc.,” the ad began. “We welcome you to Market street and congratulate you on your beautiful new and modern home.

“We trust your stay on this street and as members of the business fraternity of Oneonta will be long and prosperous.

“We bespeak for your new models in cars the same enthusiastic reception with which the new Model A Ford was greeted.”

Becker & Lent stayed on Market Street for a few years, but Oneonta Sales far surpassed its longevity. Oneonta Sales remained at the corner of Market Street and Chestnut Street Extension until Sidney Levine retired and closed the business in 1992.

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Mark Simonson

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