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Shop Talk

September 8, 2012

Shop Talk: Twisted


What is the most enjoyable part of what you do?


The most enjoyable part is dealing with people. I like to see a variety of people, and meeting new people.

How do you define success for your business?


Success is being a place that people like to go to. It is people having nice things to say about your business, the people who work in your business and what you sell.

What are some of the advantages and drawbacks of doing business in this area?


In Oneonta, there are a lot of college kids. That younger generation is a nice thing. Also, there is a slower pace of life. It is nicer to do business here than in the city, which is where we grew up.

The biggest drawback is the winter, and people not being able to get to you to buy your products due to inclement weather.

What sets you apart from your competitors?


There are not many pretzel businesses in this area. We don’t really have any competition, because the closest pretzel businesses are in Albany and Utica. But customers tell us our pretzels are a lot better than Auntie Anne’s — they are not as greasy and heavy.

What advice would you give to someone trying to enter your field of work?


You have to be very patient and give everything time, and be willing to devote enough time to see your business grow and to see results.



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