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Shop Talk

September 22, 2012

Shop Talk: Central NY Mobile Marketing

(Continued)

What are some of the advantages as well as drawbacks to doing business in this area? 

As for the advantages, I definitely have to say that this is a very unique part of New York. It has universities, hospitals, world-class attractions, and brainpower. There’s a huge need for this online and mobile component. Websites that are 15 years old need to be updated. Not a lot of mobile phone sites are easily viewed. When you view a site on a mobile phone, maybe five to 10 percent maximum (of the content) is really displayed specifically for mobile (devices). Not a lot of businesses have connected their website so they can easily be viewed and navigated on mobile devices. That means a potential loss of customers. There’s definitely a market. 

As for disadvantages, because there is a significant tourism component (to area business activity), there is a very seasonal mindset. At the end of the summer, business owners are tired and don’t want to think about how their website looks. But people start looking at this time at their travel plans for next year. 

What sets you apart from your competitors? 

There are not a lot of other businesses focusing on mobile technology and nontraditional marketing. I’m much more mobile-focused. My website work includes a training component for the business owner or (IT) administrator so they can easily manage their content. They don’t have to wait for me to make an update for them. I think training is certainly part of that difference. 

What advice would you give to someone entering this line of work? 

I go with the Nike catchphrase of, “Just do it.” If it’s something that you’re interested in, and you think you could love it, just go ahead and try, strive and learn.

Central NY Mobile Marketing Susan and Jeff O'Handley cnymobilemarketing.com

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