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Shop Talk

May 26, 2012

Shop Talk: Apron Springs Cupcakery

Apron Strings Cupcakery Chestnut Street, Oneonta Owners: Heather Ellis and Erika Heller Established: 2012


What have you learned from your work?

It's OK to cry over cupcakes.

What is the most challenging part of what you do?

Time is a precious thing not to be wasted. With three kids, one oven and multiple orders, planning is everything! But, plans don't always follow through as desired, as any parent can tell you. It can be very laborious, but we want our customers to receive the best, even if that means starting over. Again.

The most enjoyable?

When the timer goes off, the toothpick comes out clean, the frosting is applied, the boxes are sealed, and the kids are napping. Delicious cupcakes, happy customer, happy baby ... happy mommy.

How do you define success for your business?

Success for us is a satisfied customer. We love to see people post comments like, "Those cupcakes were AMAZING!" We know they really mean it, and it feels great.

What are some advantages as well as drawbacks of doing business in this area?

Friends and family have been so supportive of our cupcakery endeavor. Their encouragement is what motivates us to continue. Advantages of this area are that it is a small community and word spreads quickly. We are surrounded by our home base and biggest fans. A big thanks to all of those who have helped us launch our business.

For information on Shop Talk, call The Daily Star at 432-1000, ext. 217.

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