"Otsego Now" will be the new identity of the County of Otsego Industrial Development Agency, according to a media release issued Tuesday.
The new brand "will serve as an umbrella under which multiple types of economic development activities will take place, ranging from site development, to infrastructure enhancement, to community engagement. The branding project seeks to emphasize both the IDA’s innovative approach to development and its deep roots in the community," according to the release.
The IDA worked with a brand advisory committee, including representatives of numerous local businesses, to arrive at the new brand. The IDA plans to launch a website at otsegonow.com in the spring.